Velti Report: With iPhone 5 and iOS 6, Apple Reclaims Ad Marketshare, While Photos Apps Decline

The September mobile ad report from Velti is dominated by the launch of the iPhone 5 and iOS 6. For one thing, after two months where Android seemed to be gaining on iOS in mobile ad impressions, iOS saw an increase of 5 percentage points. Actually, the iPhone 5 also played a big role in Velti's last report ? even though the device wasn't available yet, the company was making predictions based on previous Apple launches. And indeed, the company says iOS saw a similar increase after the launch of the iPhone 4S. Apple's mobile operating system now claims 72 percent of total impressions, while Android has 38 percent.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/oesi-v-mUtQ/

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