The Games Industry Is Driven By Marketing Stories

Discoverability, collapsing social game models, failing gamification and weak levels of excitement for new gaming platforms have all conspired to make 2012 a complicated year for games. For some this means that the business is all about selling shovels rather than prospecting for gold, but maybe it's more about identifying the causes that players believe in.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/7M9pr-EBSRk/

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