Council of PR Firms Career Center: Brand/Product Management ...

Marketing Manager POSTED: Feb 21 Salary: Open Location: Skokie, Illinois Employer: JCC Chicago Type: Full Time - Experienced Category: Brand/Product Management Required Education: 4 Year Degree

About JCC Chicago JCC Chicago touches, engages and connects the Jewish community at all ages and stages of life. Our bold, innovative vision fosters universal Jewish values that strengthen our community through dynamic, life-enriching experiences. JCC Chicago is the largest JCC system in North America, with diverse operations at locations across the metropolitan area. Our core offerings include Early Childhood Education, Children and Family Programs, Recreation and Wellness, Adult Programs, Day Camps and Overnight Camp. View all our jobs

The Marketing Manager is responsible for developing the marketing strategies and plans in support of assigned product lines in order to meet or exceed stated Agency goals, including enrollments, revenues and value creation. The Marketing Manager is responsible for all marketing planning and strategy development, as well as serving in a hands-on capacity for the go-to-market execution of program initiatives, including creative strategy, copywriting, media planning and placement and the coordination of creative and other resources necessary to deliver on time and on budget. In addition, they will measure and track marketing effectiveness and return on investment, and recalibrate plans based on changing needs and performance results. Specific duties include, but are not limited to the following: Gain consumer, market and competitive knowledge to lead longer term development opportunities and infuse learning into short term strategies and plan deliverables. Identify opportunities to cross-promote programs and services across relevant user groups. Monitor key Product business indicators (i.e., enrollments, revenues) and recommend plan modifications to address Product performance. Develop, implement and reinforce brand identities for assigned program areas that strengthen consumer relationships and community presence. Incorporate testing and metrics into program execution to enhance performance and improve future marketing investment effectiveness and results. Integrate Agency mission and impact within marketing program development and delivery. Ensure compliance with identified brand architecture, copy conventions, and legal requirements. Work with broader marketing department and creative team to share plans and discuss assignment objectives and creative strategies, leading to better quality marketing programs, improved team work and employee engagement. Serve as a member of the marketing leadership team, spearheading department initiatives as identified. Conduct monthly client plan performance review meetings with Product Directors to access Product results, recalibrate initiatives, address prioritization issues and evaluate marketing program effectiveness. Identify opportunities through partnerships and alliances to further the Agency?s mission, build the JCC brand, strengthen member and community outreach, and drive enrollments and revenue. Develop and manage the execution of customer satisfaction research surveys for assigned product areas. Make a least two visits per month to select, assigned programs and develop a firsthand appreciation for the service, quality and unique value proposition. Identify and incorporate opportunities for recognizing customer relationships, loyalty and feedback into the development of marketing and communications strategies.

Bachelors degree in Marketing or related field; Masters degree a plus. Minimum 5 years marketing experience required in a consumer organization or marketing agency. Individual, hands-on experience developing marketing plans and strategy, creative strategy, and program and market execution required. Experience in direct marketing required. Previous project management and brand management experience required. Excellent oral and written communication skills with ability to adapt communications style for various audiences. Ability to manage multiple projects and deadlines.; Willingness and ability to travel to various sites within the Chicagoland area.

JCC Chicago

Skokie IL

http://www.gojcc.org

Source: http://careercenter.prfirms.org/jobs/4679461/marketing-manager

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