Keen On? Jonah Lehrer: How Creativity Works [TCTV]

So how, exactly, does creativity work? Jonah Lehrer's best-selling new book Imagine: How Creativity Works is a lucid attempt to scientifically explain both creativity and imagination. As Lehrer told me when he came into our San Francisco studio last week, his goal is to make sense of that "epiphany" in the shower which results in the insight (what he calls in the book, the thing that "comes out of nowhere") of a great idea.

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