NYTimes: All The News That?s Fit To Post (And Tweet) In China? NYT Chinese Site, Weibo Account Spotted

Looks like The New York Times' groundbreaking, paywalled deal with Flipboard?was yesterday's news: today comes another development for the Grey Lady and how she is working hard to leverage social media for the next stage of growth. The New York times appears to be preparing for a launch of a NY Times China website tomorrow, and in the lead-up to that it has created its own account on Sina Weibo?(pictured, right), a Chinese equivalent of Twitter -- a development first spotted by the Tech In Asia blog. We have reached out to the New York Times to confirm what is going on. A visit to cn.nytimes.com -- the site of the Chinese edition -- requires a password to enter. Meanwhile, the Weibo account has so far made two entries. The first is a welcome post (in Chinese, and translated here thanks to Google): "Hello, everyone, The New York Times Chinese Sina official microblogging [service] officially began operation! From today to push to the Chinese readers a selection of wonderful New York Times reports."

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