E-Commerce Web Design: Going Beyond User-Friendliness | On ...

E-Commerce?is a very interesting way of building a business venture and attracting new consumers. It is basically the process of conducting business via electronic media, that is, through the Internet. It may seem easy to have a shop online, however, even online shops take time to set up and can be quite challenging to maintain.

However, sometimes, what is challenging is what brings on highly satisfactory results. Thus, setting up an?eCommerce?store is the first thing that you might want to tackle for your business.?

Design

This is one of the most important aspects to prepare for while setting up an online shop. The design of the store must be extremely attractive and should make people literally want to visit ? and stay in ? the website. At the same time, it should be user-friendly as well, as once you increase customer traffic to your website, customers should be comfortable in making their way around it with ease.

Thus, while attractive graphics and moving images may look attractive, people with a slower internet connection may find it hard to load. And since most consumers may not have the patience to wait until it loads, they can very well switch to another website in the meantime.

Product display

Since consumers come to a website primarily to purchase products and view services, the display of those products and services should be clear and should open without a fuss. It should clearly state the price, the availability, if available in different?colors, the sizes, and a little product description.?

This section is important to focus on because consumers cannot feel or see the product and have to rely only on photographs and descriptions. The images should give an accurate indication of how the product would look like in real life.

The product gallery should also open in a comfortable and fast manner. There are ways to reduce the size of the photo without compromising on the quality. By the side, links to similar products can be displayed.?

Trust

It is important to?instill?the trust factor into your consumers. Owners of?eCommerce?websites must get the message across that they are not around to fleece them. So on the payment page, make sure the page is secure and the consumers are assured of this fact. Have all sorts of payment options available, such as credit card, debit card, net banking, and NEFT transfer of money, Cheque, PayPal, and even payment-on-delivery.

There must be a section that also clearly mentions the specifics, like the delivery time as well as warranty and guarantee period of the product. This is important so as to not have any sort of misunderstanding with the consumers.?

These are the ways to build an effective website design as well as make the space user-friendly. It?doesn?t?mean that adopting one idea makes you let go off the other. Both points are important in the success of online stores. Making a store user-friendly may prove to be an exhausting process, as every detail needs to be looked into carefully.

About the Guest Author: Tina is a freelance writer who writes on different topics such as web design, marketing and social media. She has published more than 500 articles about various topics, including role of guest blogs and social media role in daily life. His famous articles includes article on web design?Chester?.You can also Contribute to OSH by ?Write for US?.

Source: http://www.onsecrethunt.com/2012/11/e-commerce-user-friendliness.html

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