Visit the Largest Health & Fitness Expo for Fitness Professionals ...

Get in on the action as the most exciting health, fitness and nutrition product debuts of the year are unveiled this August at the IDEA World Fitness Convention

SAN DIEGO, July 28, 2011 /NewsRelease/ - Do you want to know which products and equipment are the most edgy in the fitness and wellness industry? Do you want to know what the next P90X sensation will be? Join the world?s fitness elite as they gather August 12-14 at the Los Angeles Convention Center to engage in the largest fitness trade show for fitness professionals in the World.

• Who Can Attend??All fitness trade, media and general public (Sign up online, or?download your FREE Expo Hall pass (PDF)?and redeem it at Exhibitor Registration located at the Los Angeles Convention Center.)
• What is the Event??IDEA World Fitness & Wellness Expo (part of the World Fitness Convention).
• When??Hall opens Friday, August 12, Noon; hall closes Sunday, August 14, 3 PM
• Where??Los Angeles Convention Center, West Hall A & B

More than 400 booths with 180 exhibitors from around the world will be demonstrating and sampling their latest products and services. Expo visitors can check out products from companies including Mars Botanical?, Chobani Fit, G Series FIT, Combine360, Zumba?, Reebok?, K-SWISS, TRX?, SPRI?, FreeMotion Fitness, RealRyder, Krank Cycle?, BOSU?, Abbott Laboratories/EAS, popchips?, STOTT PILATES?, Sproing Fitness, Compex Muscle Stimulators and CrossCore?plus about 170 others.

?This is one of our biggest, most exciting trade shows ever,? said Peter Davis, IDEA?s chief executive officer. ?We are thrilled to welcome back so many established fitness brands?and to share the excitement of IDEA World with so many new brands to the fitness arena. We are looking forward to the exchange of product knowledge that can only happen in a supercharged atmosphere like this. We are estimating that over 5,000 people will come through the Expo; it?s going to be very high energy.?

Product debuts include:

• Mars Botanical introducing CocoaVia? and Cirku? for healthy circulation
• TRX Rip? Trainer and pre-registration for all new CEC approved TRX Rip Training course.
• TRX TV, monthly training videos, tips and 30-minute workouts.
• Lime Grip Fitness Grip Towel and the Yoga Grip.
• FitView, which will launch an iPhone and iPad compatible application geared for fitness coaches in personal training, boot camp and CrossFit environments.
• Core Fitness Roller? showcases a new product and education.
• Batuka, whose programming is founded on the music of a Grammy-award winning composer, and Timbamax will launch brand new dance-based education.
• Sproing will launch a new soft platform training machine that ?gives? to absorb impact as exercisers run.
• EAS will launch its 100% Certified Program, which certifies that each and every EAS product is ?clean,? containing no banned substances.

To fit the theme of the IDEA World Convention??Take the Challenge??many exhibitors have developed fun and rewarding challenges for attendees that can earn them discounts, prizes?or both! Look for challenges from the following exhibitors (plus more onsite).

• Combine360 is hosting the largest ?I WILL? challenge (already underway in a Facebook campaign) and will culminate the contest with onsite finals in the G Series FIT Challenge Arena among contestants who have qualified online or will qualify onsite at IDEA World. For details, go to?www.combine360.com. At stake? Thousands of dollars worth of merchandise and education.
• Crosscore
• GE Healthcare?s InBody
• Victory MMA Fitness
• popchips
• FitView
• BodyRock Sport
• Zrii
• Nu Skin Pharmanex
• Zebra Mats

There will also be live entertainment on the IDEA Performance Stage, sponsored by Zumba?. When you need to take a break from shopping or from all of the great challenge opportunities, pull up a chair to watch (or join in) an energized featured performance by Zumba, R.I.P.P.E.D? or Les Mills?.

About IDEA Health & Fitness Association

IDEA Health & Fitness Association is the world?s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, we ?Inspire the World to Fitness??.

We deliver world-class content and continuing education to fitness professionals through three vehicles:

• IDEA Fitness Journal, our award-winning monthly magazine plus four additional, specialty niche e-publications
• World class fitness conferences for health and fitness professionals, including IDEA World Fitness Convention?
• Streaming video and DVD courses available on our website (www.ideafit.com)

With the launch of IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 200,000 US fitness professionals to more than 16 million consumers. By providing verified profiles of fitness professionals, we give consumers confidence in their choice of fitness services while strengthening the credibility and professionalism of our industry.

For more information on IDEA fitness and wellness conferences, publications, professional fitness education and products, member services and other activities, visit?IDEA Health & Fitness Association.

IDEA Health & Fitness Association
Kelly Nakai
858-535-8979, ext. 212
knakai@ideafit.com

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