How to Get Media Coverage for Your Business
Today, a small business may have more promotional power than its owners may think. With the ability to publish its own content ranging from press releases and blogs to podcasts and social media promotions via Twitter and Facebook, a business can essentially act as its own PR firm. Nevertheless, it?s still advantageous to generate small business PR through a major news outlet. Getting the media to cover your business will not only expand brand awareness, but will better attract attention and potential customers for your business. Having said that, successfully generating PR for small business can be tricky, considering the typical media outlet or publication may receive hundreds if not thousands of business-related press releases every day. The key is to understand how to best distinguish your business and convince the publication that your story is truly newsworthy, which is, after all, the point of a good press release.
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About the Author:
Moises Reyes is a writer for www.ChamberofCommerce.com, the only National Chamber of Commerce.
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