Friday, December 14, 2012

Samsung fires another cheap shot at Apple with ad poking fun at Apple Maps

Samsung fires another cheap shot at Apple with ad poking fun at Apple MapsSamsung hasn't wasted anytime taking advantage of Apple?s problems with its Maps app in Australia. In a strange marketing campaign in Sydney, Samsung set up a muddied 4 x 4 vehicle in the city center with a tent and other camping supplies strewn around it, making it appear that the owners were lost. The news comes from [cnet] http://news.cnet.com/8301-13579_3-57558757-37/samsung-knocks-apple-maps-in-sydney-marketing-stunt/) who managed to get some pictures of the mocked up incident.

CNET Australia has snapped pics of a little guerrilla marketing by Samsung featuring a muddied-up vehicle with a tent and other camping supplies. Next to it is a sign that says, "Oops, should have gotten a Samsung Galaxy S III. Get navigation you can trust.

If you recall earlier this week, Police in Mildura, Victoria, Australia, issued a warning to motorists, cautioning them against relying on Apple's new iOS 6 Maps. This came about after receiving distress calls from motorists who had become stranded in a national park after following iOS 6 maps directions.

The ad is really just a bit of fun but it does show that Samsung will take any opportunity going to take a shot at Apple. Of course it?s all a bit of a moot point now, with the release of the official Google Maps app for the iPhone; you can get the best of all worlds now!

Source: Cnet

Samsung fires another cheap shot at Apple with ad poking fun at Apple Maps



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