Miranda Lambert Launches Interactive Digital Campaign - MusicRow

?Print This Post

Miranda Lambert has teamed with technology companies Interlude, Sonic Notify, Mobile Roadie and Halo Media to create a mobile app and an interactive experience for her latest video, ?Fastest Girl In Town.?

Lambert?s new Apple and Android mobile App features news, music, videos, exclusive photos and more. While running the app, fans can play the ?Fastest Girl In Town? video on VEVO for a first of its kind second-screen experience from Sony Music. The video experience allows fans to switch between multiple camera angles, discover bonus content hidden throughout, and unlock contest opportunities to win items featured in the video.

A visual wall on Lambert?s Official Website will aggregate fan art, Tweets, and Instagram images containing the hashtag #fastestgirlintown. Each day, Miranda?s Facebook Page will feature a ?picture of the day.?

Category: Artist, Featured, Sales/Marketing

About the Author

Eric Parker serves as Marketing Manager for MusicRow. He holds a degree in Entertainment and Music Business and has a background working with publishing, management and PR firms in Nashville.

View Author Profile

Source: http://www.musicrow.com/2012/08/miranda-lambert-launches-interactive-digital-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=miranda-lambert-launches-interactive-digital-campaign

doj dept of justice weather chicago swizz beatz mpaa south carolina debate lauren scruggs