Search Engine Optimization or SEO may seem an easy task for some while others see it as a complicated one. Optimization for the internet is easy to learn but it may also entail some work. And if you are one of those trying to get into online marketing, then a check with related SEO resources is needed. Most of these resources are free but the information you can find are only the basic ones. So if you want to improve your knowledge on SEO techniques, you need to shell out some money to learn the advanced methods. And most of the time these SEO services are offered by firms for a fee, but keep in mind that the return of investment is high as well. But for beginners, learning the SEO basics is a must.
SEO and website restructuring
You need to learn first what website restructuring is all about. This is important especially if a non-programmer will make your website. The intent of restructuring is to make sure that the site will be easy to navigate, which means making the site pages appealing to the search engine spiders. In this kind of work, the codes will be rewritten and rearranged in order for the spiders to read it easily.
SEO and keyword research
Another important thing you need to learn is keyword research. Take note that keywords are the very base of a good SEO. If you need to optimize your website, you need to target some keywords. Keywords may differ depending on the scope or niche of your website. Keyword research may be a tough job since you need to study the competition for your targeted keyword. You also need to determine whether there is a good chance of ranking high in search engines like Google.
After keyword research, the next thing to learn is the use of the targeted keywords for the on-page optimization. The keywords you wish to target must appear in the web copy of your website. You need to include these keywords in the title, H1 tag, image alt tag, Meta description, and within the body of your text. Your keywords must be repeated at least twice or thrice in the body and you need to avoid over stuffing your page with your keywords. You may risk getting banned by search engines.
SEO and link building
And lastly, link building is also an important part of website optimization. Links are the lifeblood of SEO and these links are used by the engine spiders in finding other relevant websites. The more links that your site gets from authoritative sites; you will enjoy a better ranking. The only setback, however, is that getting links from other sites is difficult. Despite this difficulty, it is a big no-no to just pay for the links. Search engines prohibit the selling and buying of links so it is best that you stick to the natural linking methods such as guest posting, commenting, link baiting and others. Link baiting may be unfamiliar for you. This means blogging, forums, and other ways of connecting with other people and websites. Through this, you can link or get linked to different websites and increase its value. You can also let your website be part of some popular social media sites like Facebook and Twitter.
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About the Author:
Seomul Evans is a SEO services consultant for organic SEO Company specializing in white hat SEO.
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Category: Search Engine Optimization
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SEO Basics: Your Guide to Traffic Building
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